A client recently asked us to help improve the local visibility of their two store locations. After looking at the current state of their communications program, we went with multiple approaches. First, we pitched the opening of a new location to local media and were fortunate to get a front page newspaper story complete with color photo in the newspaper covering that area.
We pitched local TV stations on a human interest story that involved the primary location and two stations produced and broadcast the story. We improved the Facebook page content and increased traffic, likes, and exposure as well as improving community communications. We got several other press mentions for smaller stories, increased followers on Twitter, and established the company on LinkedIn, where they had no previous exposure.
Finally, we reached out to local schools and other organizations and offered specialized services to them free of charge. Several are interested and the long-term prospects look good on that front.
The result was increased traffic flow, improved visibility and a more positive public perception of the company.